Products showcase
April 14, 2023
JAXJOX Smart Foam Roller INDUSTRIAL DESIGN | PRODUCT DESIGN SITUATION: Product Ventures was engaged by JAXJOX to develop the look and feel for the world’s first Smart Foam Roller. This innovative product, part of a line of connected fitness gear that also includes the Interactive Fitness Studio and Smart Kettlebell, aimed to promote an active […]
Read More →February 11, 2021
Creating a Unified Signature Look Across Product Design Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply […]
Read More →April 14, 2023
Prototyping Partnership Lab Director Duncan is the Director of the PepsiCo-Product Ventures Prototyping & Realization Partnership Lab in Plano, Texas. He is a dynamic and proactive designer with strong creative ability combined with a deep technical knowledge. With over 20 years of experience, Duncan has a diverse portfolio of projects he has worked on within […]
Read More →April 14, 2023
Similac SimplePac STRUCTURAL PACKAGING | CONSUMER RESEARCH | INNOVATIVE PACKAGE DESIGN SITUATION: Similac®, a prominent brand in pediatric formula, aimed to enhance the package design of their product. They partnered with Product Ventures to transform the structural packaging of their nutritional baby formula. CHALLENGE: Product Ventures’ objective was to redesign Similac’s® pediatric formula packaging, creating […]
Read More →January 27, 2021
2020 IoPP AmeriStar Package Competition The AmeriStar Package Award program, produced by IoPP, the Institute of Packaging Professionals, is one of the packaging industry’s most prestigious design awards programs. Product Ventures was recognized with the Best of Show Award for their innovative Package Design. (more)
Read More →April 14, 2023
Powerade STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Coca-Cola, as the official hydrator of the Argentinean national football team during the 2014 World Cup, collaborated with Product Ventures to revamp the structural design of the Powerade® brand. The objective was to create an iconic structural aesthetic that embodied qualities such as strength, endurance, and intensity, […]
Read More →January 12, 2021
Product Ventures Selected for Top 10 Packaging Design Innovations from 2020 Product Ventures is honored Packaging Strategies Magazine selected the Gorilla Glue Micro Precise packaging design as one of the Top 10 Innovations from 2020. (more)
Read More →April 14, 2023
Oreck Floor Care APPLIANCE DESIGN | INDUSTRIAL PRODUCT DESIGN SITUATION: Seeking to leverage and maintain Oreck’s legacy of lightweight, durability, and dependability, the company partnered with Product Ventures on a new product design. The goal was to make the Oreck products not only reliable but also desirable to consumers, effectively repositioning the brand in the […]
Read More →December 8, 2020
Product Ventures and Energizer Awarded AmeriStar Packaging Award The Institute of Packaging Professionals named Product Ventures and Energizer the winners of the AmeriStar Award for the Armor All structural design. The IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Armor All brand entrusted […]
Read More →April 14, 2023
Armor All STRUCTURAL PACKAGING DESIGN | CONSUMER RESEARCH Situation: Armor All® is a well-established brand known for its appeal to car owners who take pride in maintaining their vehicles. Their products are trusted to deliver high-quality results efficiently. Armor All® aimed to create a signature spray bottle that could convey their brand’s strength and protective […]
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