New Work: Cambio Roasters

Sustainable Packaging Design Cambio Roasters launched a new, one-of-a-kind line of exceptional tasting coffee K-Cups® that are both planet- and people-friendly. Cambio pods are recyclable, packaged with wind power, support coffee farmers, and packed with the world’s finest coffees. To prepare for their expansion, Cambio Roasters invited Product Ventures to help visually translate their brand […]

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Product Design: JAXJOX Smart Foam Roller, Innovative Design, 2019

photo of JaxJox Smart Foam Roller product design

JAXJOX Smart Foam Roller INDUSTRIAL DESIGN | PRODUCT DESIGN SITUATION: Product Ventures was engaged by JAXJOX to develop the look and feel for the world’s first Smart Foam Roller. This innovative product, part of a line of connected fitness gear that also includes the Interactive Fitness Studio and Smart Kettlebell, aimed to promote an active […]

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New Work: Sir Kensington’s Structural Packaging Design

Creating a Unified Signature Look Across Product Design Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply […]

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Package Design: Similac SimplePac

photo of Similac SimplePac package design

Similac SimplePac STRUCTURAL PACKAGING | CONSUMER RESEARCH | INNOVATIVE PACKAGE DESIGN SITUATION: Similac®, a prominent brand in pediatric formula, aimed to enhance the package design of their product. They partnered with Product Ventures to transform the structural packaging of their nutritional baby formula. CHALLENGE: Product Ventures’ objective was to redesign Similac’s® pediatric formula packaging, creating […]

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Package Design Competition: 2020 IoPP AmeriStar

2020 IoPP AmeriStar Package Competition The AmeriStar Package Award program, produced by IoPP, the Institute of Packaging Professionals, is one of the packaging industry’s most prestigious design awards programs. Product Ventures was recognized with the Best of Show Award for their innovative Package Design. (more)

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Packaging Design: Powerade Bottle, Innovative Design

photo of Powerade packaging design

Powerade STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Coca-Cola, as the official hydrator of the Argentinean national football team during the 2014 World Cup, collaborated with Product Ventures to revamp the structural design of the Powerade® brand. The objective was to create an iconic structural aesthetic that embodied qualities such as strength, endurance, and intensity, […]

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Product Design: Oreck Floor Care, Innovative Design

photo of Oreck Vacuum product design

Oreck Floor Care APPLIANCE DESIGN | INDUSTRIAL PRODUCT DESIGN SITUATION: Seeking to leverage and maintain Oreck’s legacy of lightweight, durability, and dependability, the company partnered with Product Ventures on a new product design. The goal was to make the Oreck products not only reliable but also desirable to consumers, effectively repositioning the brand in the […]

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Product Ventures and Energizer Awarded AmeriStar Packaging Award

Product Ventures and Energizer Awarded AmeriStar Packaging Award The Institute of Packaging Professionals named Product Ventures and Energizer the winners of the AmeriStar Award for the Armor All structural design. The IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Armor All brand entrusted […]

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Packaging Design: Armor All, Innovative Design 2020

photo of Armor All packaging design

Armor All STRUCTURAL PACKAGING DESIGN | CONSUMER RESEARCH Situation:  Armor All® is a well-established brand known for its appeal to car owners who take pride in maintaining their vehicles. Their products are trusted to deliver high-quality results efficiently. Armor All® aimed to create a signature spray bottle that could convey their brand’s strength and protective […]

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