Products showcase
April 14, 2023
Client Director Laura Chequer brings with her over 20 years in CPG marketing. She has worked both on the client side, helping build blue-chip brands like Pepsi, Starbucks, Gatorade and Lipton, and on the agency side, running cross-functional teams in support of Fortune 500 clients like PepsiCo, Nestlé Waters, Ocean Spray and Unilever. After majoring […]
Read More →April 14, 2023
Victorinox DANIEL HUMM — LIMITED EDITION KNIFE DESIGN SITUATION: Victorinox Swiss Army® partnered with Product Ventures to create a high-end signature forged knife designed by Daniel Humm for his renowned New York City flagship restaurants, Eleven Madison Park and NoMad. Chef Daniel Humm, originally from Switzerland, had been a long-time user of Victorinox cutlery, appreciating […]
Read More →March 17, 2021
Cambio Roasters Eco-Friendly Packaging Design Packaging of the World recently showcased the structural packaging design Product Ventures developed with with Cambio Roasters. Product Ventures helped Cambio Roasters visually translate their brand mission into a retail package that stands out from the crowd of K-Cups®. Product Ventures worked with Cambio to develop an easy to use […]
Read More →May 20, 2024
Mike comes to Product Ventures having spent most of his CPG experience leading projects for agencies and suppliers in the beverage/alcohol industry. Most recently, he has worked on some of the most storied and innovative brands in the industry on the Diageo Beer account. Mike brings with him a strong attention to detail and a […]
Read More →April 13, 2023
Trojan Lubricant STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Church & Dwight partnered with Product Ventures to introduce a new line of personal lubricants under the Trojan™ brand. The goal of this project was to leverage the Trojan brand’s reputation and enter the personal lubricant market with a strong presence. The structural design needed to […]
Read More →February 11, 2021
Sustainable Packaging Design Cambio Roasters launched a new, one-of-a-kind line of exceptional tasting coffee K-Cups® that are both planet- and people-friendly. Cambio pods are recyclable, packaged with wind power, support coffee farmers, and packed with the world’s finest coffees. To prepare for their expansion, Cambio Roasters invited Product Ventures to help visually translate their brand […]
Read More →April 14, 2023
Prototyping Partnership Lab Director Duncan is the Director of the PepsiCo-Product Ventures Prototyping & Realization Partnership Lab in Plano, Texas. He is a dynamic and proactive designer with strong creative ability combined with a deep technical knowledge. With over 20 years of experience, Duncan has a diverse portfolio of projects he has worked on within […]
Read More →April 14, 2023
JAXJOX Smart Foam Roller INDUSTRIAL DESIGN | PRODUCT DESIGN SITUATION: Product Ventures was engaged by JAXJOX to develop the look and feel for the world’s first Smart Foam Roller. This innovative product, part of a line of connected fitness gear that also includes the Interactive Fitness Studio and Smart Kettlebell, aimed to promote an active […]
Read More →February 11, 2021
Creating a Unified Signature Look Across Product Design Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply […]
Read More →April 14, 2023
Similac SimplePac STRUCTURAL PACKAGING | CONSUMER RESEARCH | INNOVATIVE PACKAGE DESIGN SITUATION: Similac®, a prominent brand in pediatric formula, aimed to enhance the package design of their product. They partnered with Product Ventures to transform the structural packaging of their nutritional baby formula. CHALLENGE: Product Ventures’ objective was to redesign Similac’s® pediatric formula packaging, creating […]
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