Trond Erik Tollefsen

Head of Mechanical Engineering Trond is the Head of Mechanical Engineering in our London office. After graduating from the Norwegian University of Science and Technology, he worked with innovation and design departments around the world, including the UK, Malaysia, and the US. He is an innovator with a passion for technology. With his background in […]

Read More →

Graphic Design: Juicy Juice Rebrand, Refreshing Design

photo of Juicy Juice packaging graphic design

Juicy Juice GRAPHIC DESIGN | BRAND EQUITY SITUATION: Harvest Hill Beverage Company sought the expertise of Product Ventures for a comprehensive graphics overhaul of the Juicy Juice brand, encompassing a new brand mark and packaging design for the entire brand portfolio consisting of 100 SKUs. CHALLENGE: The primary objective was to effectively resonate with today’s […]

Read More →

Greg Hoffman

Having worked in a corporate setting early in his career, Greg branched out on his own and ran a design and prototyping business for over 25 years. His vast experience in product and packaging development has led to many innovative and creative solutions for the team. 

Read More →

Product Design: Victorinox, Innovative Design

photo of Victorinox Humm knife product design

Victorinox DANIEL HUMM — LIMITED EDITION KNIFE DESIGN SITUATION: Victorinox Swiss Army® partnered with Product Ventures to create a high-end signature forged knife designed by Daniel Humm for his renowned New York City flagship restaurants, Eleven Madison Park and NoMad. Chef Daniel Humm, originally from Switzerland, had been a long-time user of Victorinox cutlery, appreciating […]

Read More →

Cambio Roasters New Eco-Friendly Packaging Design

photo of Cambio packaging design

Cambio Roasters Eco-Friendly Packaging Design Packaging of the World recently showcased the structural packaging design Product Ventures developed with with Cambio Roasters. Product Ventures helped Cambio Roasters visually translate their brand mission into a retail package that stands out from the crowd of K-Cups®. Product Ventures worked with Cambio to develop an easy to use […]

Read More →

Laura Chequer

Client Director Laura Chequer brings with her over 20 years in CPG marketing. She has worked both on the client side, helping build blue-chip brands like Pepsi, Starbucks, Gatorade and Lipton, and on the agency side, running cross-functional teams in support of Fortune 500 clients like PepsiCo, Nestlé Waters, Ocean Spray and Unilever. After majoring […]

Read More →

Innovative Packaging Design: Trojan Lubricant

photo of Trojan Lubricant packaging design

Trojan Lubricant STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Church & Dwight partnered with Product Ventures to introduce a new line of personal lubricants under the Trojan™ brand. The goal of this project was to leverage the Trojan brand’s reputation and enter the personal lubricant market with a strong presence. The structural design needed to […]

Read More →

New Work: Cambio Roasters

Sustainable Packaging Design Cambio Roasters launched a new, one-of-a-kind line of exceptional tasting coffee K-Cups® that are both planet- and people-friendly. Cambio pods are recyclable, packaged with wind power, support coffee farmers, and packed with the world’s finest coffees. To prepare for their expansion, Cambio Roasters invited Product Ventures to help visually translate their brand […]

Read More →

Mike Gabrielli

Mike comes to Product Ventures having spent most of his CPG experience leading projects for agencies and suppliers in the beverage/alcohol industry. Most recently, he has worked on some of the most storied and innovative brands in the industry on the Diageo Beer account. Mike brings with him a strong attention to detail and a […]

Read More →