Products showcase
April 14, 2023
Pantene Pro V STRUCTURAL PACKAGE DESIGN & DEVELOPMENT SITUATION: Proctor & Gamble aimed to standardize the global aesthetic of the entire range of their Pantene hair care products, presenting consumers with a rejuvenated and cohesive brand message. CHALLENGE: Our mission at Product Ventures was to extend the initial bottle aesthetic into a family of 14 […]
Read More →February 21, 2019
Nestle expands Poland Spring’s product line after successful relaunch Leveraging the positive response to the relaunch of Poland Spring Sparkling, Nestlé introduces Poland Spring’s expanded line-up, which includes six new flavors that meet consumers’ demands for exciting bubbly options and alternatives to sugary beverages. The new Poland Spring Sparkling varieties feature flavor profiles that tap […]
Read More →April 14, 2023
Duracell EasyTab CONSUMER RESEARCH | PACKAGE DESIGN & DEVELOPMENT SITUATION: Duracell was losing market share within the hearing aid battery category due to generic packaging and lower-priced competitors. They enlisted the help of Product Ventures to develop and design an innovative structural package design to revamp their EasyTab hearing aid batteries. CHALLENGE: The predominant issue […]
Read More →January 10, 2019
New York Times Names a Product Ventures design in Most Promising Products at CES 2019 A kettlebell that keeps you honest “JAXJOX’s $349 KettlebellConnect is a smart, adjustable kettlebell that tracks your movements using built-in motion sensors to measure your workout’s “integrity.” When paired with the companion app, which also features a catalog of workout content, […]
Read More →March 30, 2023
Schick Intuition PRODUCT DESIGN | CONSUMER RESEARCH | BRAND EQUITY “I have the older short thick handled Schick Intuition Sensitive Razor, the thinner longer handle is much easier to use and it stands up in the shower area.” -User Review, Amazon. SITUATION: Schick’s Intuition Sensitive Care Women’s Razor had established itself as the first brand to […]
Read More →September 14, 2018
Doritos Crunch Prism Pack Wins Gold in the 2018 Dow Packaging Innovation Awards The Doritos Crunch Prism Pack from PepsiCo Frito-Lay provides a clean way of snacking on the go, with a unique shape that is suited for clean one-handed snacking. The wedge-shaped paperboard Prism pack also has a convenient way to keep it open […]
Read More →March 22, 2023
Heinz Fridge Fit CLOSURE & PACKAGING DESIGN | CONSUMER RESEARCH SITUATION: Heinz® sought the expertise of Product Ventures to revitalize and revamp one of its flagship products, which at the time was grappling with flatlining retail sales. They entrusted Product Ventures with the task of reimagining the structural packaging of their large-size tomato ketchup bottle […]
Read More →September 5, 2018
Nestlé Waters North America Doubles Household Penetration in 1 Year “We want to double, triple, quadruple the size of this category.” FoodNavigator-USA Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last […]
Read More →April 14, 2023
Bissell 2X Concentrated Formula CONSUMER RESEARCH | STRUCTURAL PACKAGE DESIGN & DEVELOPMENT Situation: Bissell Homecare sought the assistance of Product Ventures in the development of a family of bottles with contemporary, relevant, and updated structural packaging and graphic design. The goal was to harmonize the graphics with the packaging while effectively communicating the improved ease-of-use. […]
Read More →September 1, 2018
PV Welcomes Innovation Research Veteran to Head Insights Team Product Ventures is pleased to announce that Randy Adis has joined our team as VP of Consumer Insights. Randy has more than 20 years of marketing research experience, having worked on the client-side for companies such as PepsiCo and Unilever, and most recently as Head of […]
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