Package Design: Blue Buffalo Pet Food, 2022

blue buffalo pet food package design

Blue Buffalo INDUSTRIAL DESIGN | PACKAGE DESIGN “The polypropylene, recyclable cup easily breaks in half, allowing for flexible feeding options and reducing the need to store half-opened containers in the refrigerator.” – Institute of Packaging Professionals SITUATION: General Mills approached Product Ventures to explore package design innovations for its pet food brand Blue Buffalo. General Mills’ […]

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New Work: Armor All – Packaging 2020

Armor All Accelerates into Market with New Packaging from Product Ventures Armor All® is a brand that appeals to car owners who take pride in maintaining their vehicle. They rely on Armor All® to get the job done the right way and with ease. Achieving a high-performance automotive aesthetic on even the most modest vehicles […]

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Product Design: Westcott TrimAir Paper Trimmer

photo of Westcott TrimAir product design

Westcott TrimAir Paper Trimmer PRODUCT DESIGN & DEVELOPMENT  Situation: Product Ventures was tasked with designing the Westcott TrimAir Rotary Paper Trimmer, a 12-inch paper trimmer. The objective was to create a sleek, contemporary, and professional-looking trimmer that aligns with the elevated quality of the Westcott’s product portfolio. Challenge: The challenge was to design a paper […]

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Product & Package Design: Dr. Scholl’s Active Series

photo of Dr Scholls product and package design

Dr. Scholl’s Active Series PRODUCT DESIGN | PACKAGE DESIGN | DISPLAY DESIGN SITUATION: Merck sought the assistance of Product Ventures to introduce their new premium athletic line of Dr. Scholl’s® insoles. They required an innovative package design and appealing graphic displays to effectively showcase these products. This collaboration enhanced the visual appeal of their insoles […]

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Product Ventures has joined the Amazon Packaging Support and Supplier Network (APASS)

Product Ventures has joined the Amazon Packaging Support and Supplier Network (APASS) The APASS program was developed by Amazon to support vendors in certifying their products under Amazon’s Frustration-Free Packaging Programs and 3 Tiers of Certification: Frustration Free Packaging (FFP), Ships-in-Own-Container (SIOC) and Prep-Free Packaging (PFP). All APASS network companies have received guidance from Amazon on […]

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Package Design: Pantene Pro V

photo of Pantene Pro V package design

Pantene Pro V STRUCTURAL PACKAGE DESIGN & DEVELOPMENT SITUATION: Proctor & Gamble aimed to standardize the global aesthetic of the entire range of their Pantene hair care products, presenting consumers with a rejuvenated and cohesive brand message. CHALLENGE: Our mission at Product Ventures was to extend the initial bottle aesthetic into a family of 14 […]

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New Work: Nestle, Sparkling Poland Spring

Nestle expands Poland Spring’s product line after successful relaunch Leveraging the positive response to the relaunch of Poland Spring Sparkling, Nestlé introduces Poland Spring’s expanded line-up, which includes six new flavors that meet consumers’ demands for exciting bubbly options and alternatives to sugary beverages. The new Poland Spring Sparkling varieties feature flavor profiles that tap […]

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Package Design: Duracell EasyTab, Innovative Design

photo of Duracell EasyTab package design

Duracell EasyTab CONSUMER RESEARCH | PACKAGE DESIGN & DEVELOPMENT SITUATION: Duracell was losing market share within the hearing aid battery category due to generic packaging and lower-priced competitors. They enlisted the help of Product Ventures to develop and design an innovative structural package design to revamp their EasyTab hearing aid batteries. CHALLENGE: The predominant issue […]

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New York Times Names a Product Ventures design in Most Promising Products at CES 2019

New York Times Names a Product Ventures design in Most Promising Products at CES 2019 A kettlebell that keeps you honest “JAXJOX’s $349 KettlebellConnect is a smart, adjustable kettlebell that tracks your movements using built-in motion sensors to measure your workout’s “integrity.” When paired with the companion app, which also features a catalog of workout content, […]

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