Katerina Maslanka

Katerina brings a strong track record of brand strategy and corporate communications to her role as Marketing & Sales Enablement Manager. Over eight years, she has honed her expertise in shaping brand identity and executing successful communication plans. She is dedicated to supporting both the executive and sales teams in achieving long-term business goals. During […]

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Package Design: Gorilla Glue Micro Precise, Innovative Design

photo of Gorilla Glue Micro Precise package design

Gorilla Glue Micro Precise CONSUMER RESEARCH | PROTOTYPING | PACKAGE DESIGN SITUATION: Gorilla Glue, a renowned industry leader in the adhesives category, sought to expand its product portfolio by introducing an innovative addition to their range of super glue products. They partnered with Product Ventures to conceptualize and develop this pioneering product design. CHALLENGE: Our […]

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New Work: Plenity Packaging Design

New Work: Plenity Packaging Design Product Ventures ‘ packaging design  for Gelesis’ Plenity is now available to the public. Plenity is a FDA-cleared weight loss aid that takes up space in your stomach and helps you feel fuller at meal time throughout the day. Product Ventures designed the secondary packaging for Plenity’s single dose pods […]

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Packaging Design: Bud Light Cool Twist, 2014

photo of Bud Light packaging design

Bud Light Cool Twist INDUSTRIAL PACKAGING DESIGN | ETHNOGRAPHIES | MANUFACTURING ENGINEERING Situation:  Anheuser-Busch sought to reimagine the packaging design for Bud Light®, moving away from the classic long neck glass bottle. In this endeavor, they collaborated with Product Ventures to explore a new innovative aluminum bottle design that would offer a fresh and contemporary […]

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New Product Design: Schick Intuition Sensitive Care Sleek-Handle Razor

Schick Intuition Sensitive Care Sleek-Handle Razor Product Design FAIRFIELD, Conn. — Product Ventures work for Connecticut-based Edgewell Personal Care is now available to the public. The Schick Intuition Sensitive Care Sleek-Handle Razor is an additional option within Schick’s portfolio of women’s razor products designed by Product Ventures. Edgewell’s Schick Intuition Razor has led the category […]

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John Broderick

John Broderick is an accomplished consumer insights strategist with extensive experience in both qualitative and quantitative research. He has a proven track record of success in both corporate environments, including Unilever, and agile insights consultancies. John is a hands-on researcher and skilled moderator with a passion for uncovering actionable insights that drive business impact.Throughout his […]

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Package Design: Planters Renovation and Brand Equity, 2022

photo of Planters Peanuts package design

Planters PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY | SUSTAINABILITY “Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within.” -Allie Abney, Associate Brand Manager, Hormel Foods. SITUATION: Planters sought the assistance of Product Ventures to redesign […]

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Playful Packaging Design for New Gummy Candy

Playful Packaging Design for New Gummy Candy The Topps Company, Inc. wanted a playful package for the Push Pop Gummy Roll that could easily dispense the gummy candy to the desired amount and could be saved for later consumption. PV’s designers developed and prototyped several designs that provided edible entertainment and maximized the fun factor […]

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Packaging Design: Cambio Roasters Coffee Pods, Sustainable Packaging

photo of Cambio Roasters sustainable packaging design

Cambio Roasters Coffee Pods STRUCTURAL DESIGN | PACKAGING DESIGN “Cambio realizes that our coffee not only needs to taste amazing and have a real value for our customers, but the packaging also needs to be a blockbuster innovation in and of itself. The Product Ventures team embraced our dream of building the coolest K-Cup® brand […]

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