Package Design: Planters Renovation and Brand Equity, 2022

photo of Planters Peanuts package design

Planters PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY | SUSTAINABILITY “Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within.” -Allie Abney, Associate Brand Manager, Hormel Foods. SITUATION: Planters sought the assistance of Product Ventures to redesign […]

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Playful Packaging Design for New Gummy Candy

Playful Packaging Design for New Gummy Candy The Topps Company, Inc. wanted a playful package for the Push Pop Gummy Roll that could easily dispense the gummy candy to the desired amount and could be saved for later consumption. PV’s designers developed and prototyped several designs that provided edible entertainment and maximized the fun factor […]

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Ashley Rutter

Creative Director, Branding Ashley Rutter’s multi-disciplinary background in packaging, advertising and digital communications brings a unique perspective to her designs. She is an energetic, positive, and award-winning graphic designer. Ashley has created packaging graphics for a broad range of clients in the food and beverage, personal care, and pharmaceutical industries, such as Harvest Hill, Unilever, […]

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Packaging Design: Cambio Roasters Coffee Pods, Sustainable Packaging

photo of Cambio Roasters sustainable packaging design

Cambio Roasters Coffee Pods STRUCTURAL DESIGN | PACKAGING DESIGN “Cambio realizes that our coffee not only needs to taste amazing and have a real value for our customers, but the packaging also needs to be a blockbuster innovation in and of itself. The Product Ventures team embraced our dream of building the coolest K-Cup® brand […]

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Trond Erik Tollefsen

Head of Mechanical Engineering Trond is the Head of Mechanical Engineering in our London office. After graduating from the Norwegian University of Science and Technology, he worked with innovation and design departments around the world, including the UK, Malaysia, and the US. He is an innovator with a passion for technology. With his background in […]

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Package Design: JAXJOX Sport Water Bottle, Innovative Product

photo of JaxJox Bottle package design

JAXJOX Sport Water Bottle STRUCTURAL PACKAGE DESIGN SITUATION: Product Ventures was enlisted by JAXJOX with designing a grip-point activated Sport Water Bottle, aligning its design with the existing design language of their Interactive Fitness Studio. CHALLENGE: Our goal was to create fitness gear that was approachable, ergonomic, and departed from the clunky, overtly masculine, and […]

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Greg Hoffman

Having worked in a corporate setting early in his career, Greg branched out on his own and ran a design and prototyping business for over 25 years. His vast experience in product and packaging development has led to many innovative and creative solutions for the team. 

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Graphic Design: Juicy Juice Rebrand, Refreshing Design

photo of Juicy Juice packaging graphic design

Juicy Juice GRAPHIC DESIGN | BRAND EQUITY SITUATION: Harvest Hill Beverage Company sought the expertise of Product Ventures for a comprehensive graphics overhaul of the Juicy Juice brand, encompassing a new brand mark and packaging design for the entire brand portfolio consisting of 100 SKUs. CHALLENGE: The primary objective was to effectively resonate with today’s […]

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