Planters PACKAGE DESIGN | CONSUMER RESEARCH | BRAND EQUITY | SUSTAINABILITY “Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the Planters Dry Roasted Peanuts housed within.” -Allie Abney, Associate Brand Manager, Hormel Foods. SITUATION: Planters sought the assistance of Product Ventures to redesign […]
Read More →March 30, 2023