Products showcase
April 14, 2023
JAXJOX Sport Water Bottle STRUCTURAL PACKAGE DESIGN SITUATION: Product Ventures was enlisted by JAXJOX with designing a grip-point activated Sport Water Bottle, aligning its design with the existing design language of their Interactive Fitness Studio. CHALLENGE: Our goal was to create fitness gear that was approachable, ergonomic, and departed from the clunky, overtly masculine, and […]
Read More →May 27, 2021
4sight inc. joins Product Ventures 4sight Inc. joins Product Ventures advancing the agency as a leader in structural packaging innovation. Stuart Leslie, Founder of 4sight Inc., joins Product Ventures as the new VP of Industrial Design. Stuart has been innovating for the world’s biggest brands for over 35 years. He built his reputation by creating […]
Read More →April 14, 2023
Client Director Laura Chequer brings with her over 20 years in CPG marketing. She has worked both on the client side, helping build blue-chip brands like Pepsi, Starbucks, Gatorade and Lipton, and on the agency side, running cross-functional teams in support of Fortune 500 clients like PepsiCo, Nestlé Waters, Ocean Spray and Unilever. After majoring […]
Read More →April 14, 2023
Juicy Juice GRAPHIC DESIGN | BRAND EQUITY SITUATION: Harvest Hill Beverage Company sought the expertise of Product Ventures for a comprehensive graphics overhaul of the Juicy Juice brand, encompassing a new brand mark and packaging design for the entire brand portfolio consisting of 100 SKUs. CHALLENGE: The primary objective was to effectively resonate with today’s […]
Read More →May 3, 2021
Capturing Charm and Wit in Package Design Packaging of the World recognized Sir Kensington’s new structural design. Product Ventures created a unified signature ‘Top Hat’ look across product lines. [more]
Read More →May 20, 2024
Mike comes to Product Ventures having spent most of his CPG experience leading projects for agencies and suppliers in the beverage/alcohol industry. Most recently, he has worked on some of the most storied and innovative brands in the industry on the Diageo Beer account. Mike brings with him a strong attention to detail and a […]
Read More →April 14, 2023
Victorinox DANIEL HUMM — LIMITED EDITION KNIFE DESIGN SITUATION: Victorinox Swiss Army® partnered with Product Ventures to create a high-end signature forged knife designed by Daniel Humm for his renowned New York City flagship restaurants, Eleven Madison Park and NoMad. Chef Daniel Humm, originally from Switzerland, had been a long-time user of Victorinox cutlery, appreciating […]
Read More →March 17, 2021
Cambio Roasters Eco-Friendly Packaging Design Packaging of the World recently showcased the structural packaging design Product Ventures developed with with Cambio Roasters. Product Ventures helped Cambio Roasters visually translate their brand mission into a retail package that stands out from the crowd of K-Cups®. Product Ventures worked with Cambio to develop an easy to use […]
Read More →April 14, 2023
Prototyping Partnership Lab Director Duncan is the Director of the PepsiCo-Product Ventures Prototyping & Realization Partnership Lab in Plano, Texas. He is a dynamic and proactive designer with strong creative ability combined with a deep technical knowledge. With over 20 years of experience, Duncan has a diverse portfolio of projects he has worked on within […]
Read More →April 13, 2023
Trojan Lubricant STRUCTURAL PACKAGING DESIGN | BRAND EQUITY SITUATION: Church & Dwight partnered with Product Ventures to introduce a new line of personal lubricants under the Trojan™ brand. The goal of this project was to leverage the Trojan brand’s reputation and enter the personal lubricant market with a strong presence. The structural design needed to […]
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