FutureFit™

November 21, 2024 Product Ventures, a leading agency focused on packaging innovation and renovation for the world’s best-known brands. Today announced FutureFit™, a data-driven approach that helps CPG companies identify and mitigate hidden generational packaging risks within their product lines. Today’s consumers are savvier and more aware of their choices than ever, actively seeking brands […]

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Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy!

Product Ventures Founder Weighs In on the Tropicana Redesign Frenzy! The internet is buzzing about Tropicana’s recent packaging overhaul, with cries of “shrinkflation” and “design miss” echoing across social media. Product Ventures Founder, Peter Clarke, adds his expert voice to the debate in recent CNN and People articles. Product Ventures is a leading packaging design […]

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Design Heroes Recap

Design Heroes Big thanks to our Design Heroes host Paul Earle, our amazing speakers, and attendees for making for an incredible webinar series! This dynamic series brought together three incredible design leaders – Craig Dubitsky (Founder of Hello, EOS, and Happy Coffee), Dan Chodrow (Creative Director behind High Noon and Goodles), and John Gleason (Former […]

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Chicago Crains Interview – Gobal Chicagoan: 3 for 3

From Chicago Crains Global Chicagoan: 3 for 3 Name: Sean Bisceglia Title: CEO, Product Ventures Connect: LinkedIn Sean Bisceglia is a serial entrepreneur whose sixth and most recent acquisition is Connecticut-based Product Ventures, purchased last June. The packaging structure design firm provides product and packaging solutions for Fortune 500 companies including Kraft Heinz, Nestle and PepsiCo. Bisceglia and his […]

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PODCAST | Quantitative Consumer Testing in the CPG Sector

PODCAST: Quantitative Consumer Testing in the CPG Sector Quantitative consumer testing can play a key role when it comes to successful packaging design, but CPG companies manufacturing all types of products say one of their biggest challenges is obtaining the data needed for this kind of testing. To discuss solutions to this challenge, we recently […]

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Sean Bisceglia & investor group acquires Product Ventures

Chicago, Illinois (June 5, 2024) – Sean Bisceglia and the newly formed Product Ventures Holdings LLC, a group of veteran CPG leaders and advisors, today announced the acquisition of Product Ventures, a celebrated packaging innovation agency based in Fairfield, CT. This acquisition marks the exciting first step in the group’s goal to develop a full-scale, idea-to-shelf packaging solution that will reimagine how clients go to market.

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Packaging Digest: Sustainability and Modernization Drove Dial’s Latest Package Redesign

photo of Dial Body Wash package redesign

Sustainability and Modernization Drove Dial’s Latest Package Redesign Henkel’s new, more sustainable packaging for Dial Body Wash delivers a premium look and feel and an ergonomically designed closure. Kate Bertrand Connolly 1 | Oct 04, 2023 Redesigned packaging for Dial Body Wash features a revitalized structural design that is more environmentally friendly than the previous packaging. […]

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New Work: Dial Body Wash

photo of the Dial body wash package design

Dial Body Wash Bottle Design Renovation Uses 100% Recycled Packaging FAIRFIELD, Conn. — Product Ventures’ work with Henkel for the Dial brand is now available to the public. This design renovation of Dial body wash presents a visual language that cues for “hydration” and “the human body” to appropriately match the body wash product contained inside. Our […]

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Packaging Design Award: Blue Buffalo Pet Food Singles

photo of blue buffalo packaging design

Packaging Design Award: Blue Buffalo Pet Food Singles The Institute of Packaging Professionals (IoPP) has recognized Product Ventures’ work with Generals Mills in the 2022 AmeriStar Awards for Best in Show and Design Excellence. Both awards were for Product Ventures’ collaboration with General Mills on the Blue Buffalo Tastefuls Spoonless Singles released to the public earlier this year. “The […]

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