May 11, 2020
CPG Talents Meet the Needs of the Covid-19 Crisis As local communities were reporting a shortage of personal protective equipment (PPE) to use in their fight against COVID-19, PepsiCo and the Product Ventures team were able to leverage their long-term relationship to quickly assemble the right people, resources, materials and equipment to address this issue. […]
Read More →May 10, 2020
Armor All Accelerates into Market with New Packaging from Product Ventures Armor All® is a brand that appeals to car owners who take pride in maintaining their vehicle. They rely on Armor All® to get the job done the right way and with ease. Achieving a high-performance automotive aesthetic on even the most modest vehicles […]
Read More →June 5, 2019
Commemorative Package Design for 75th Anniversary of D-Day Product Ventures is honored to have contributed to the 75th anniversary of D-Day with the branding of a limited edition commemorative beer can for the Remember Honor Salute Foundation and Home of the Brave. (more)
Read More →April 10, 2019
Product Ventures has joined the Amazon Packaging Support and Supplier Network (APASS) The APASS program was developed by Amazon to support vendors in certifying their products under Amazon’s Frustration-Free Packaging Programs and 3 Tiers of Certification: Frustration Free Packaging (FFP), Ships-in-Own-Container (SIOC) and Prep-Free Packaging (PFP). All APASS network companies have received guidance from Amazon on […]
Read More →February 21, 2019
Nestle expands Poland Spring’s product line after successful relaunch Leveraging the positive response to the relaunch of Poland Spring Sparkling, Nestlé introduces Poland Spring’s expanded line-up, which includes six new flavors that meet consumers’ demands for exciting bubbly options and alternatives to sugary beverages. The new Poland Spring Sparkling varieties feature flavor profiles that tap […]
Read More →January 10, 2019
New York Times Names a Product Ventures design in Most Promising Products at CES 2019 A kettlebell that keeps you honest “JAXJOX’s $349 KettlebellConnect is a smart, adjustable kettlebell that tracks your movements using built-in motion sensors to measure your workout’s “integrity.” When paired with the companion app, which also features a catalog of workout content, […]
Read More →September 14, 2018
Doritos Crunch Prism Pack Wins Gold in the 2018 Dow Packaging Innovation Awards The Doritos Crunch Prism Pack from PepsiCo Frito-Lay provides a clean way of snacking on the go, with a unique shape that is suited for clean one-handed snacking. The wedge-shaped paperboard Prism pack also has a convenient way to keep it open […]
Read More →September 5, 2018
Nestlé Waters North America Doubles Household Penetration in 1 Year “We want to double, triple, quadruple the size of this category.” FoodNavigator-USA Nearly nine months since launching its new sparkling water portfolio across its six regional spring water brands, Nestlé Waters North America has roughly doubled its household penetration compared to the same time last […]
Read More →September 1, 2018
PV Welcomes Innovation Research Veteran to Head Insights Team Product Ventures is pleased to announce that Randy Adis has joined our team as VP of Consumer Insights. Randy has more than 20 years of marketing research experience, having worked on the client-side for companies such as PepsiCo and Unilever, and most recently as Head of […]
Read More →February 22, 2018
Nestle Waters’ Sparkling New Packaging Signals Major Rebranding Nestlé Waters North America has announced its new Regional Spring Water Brand Sparkling portfolio with 10 new flavors, bold design changes and all new packaging for the Poland Spring®, Deer Park®, Zephyrhills®, Ozarka®, Ice Mountain® and Arrowhead® brands. The new Regional Spring Water Brand Sparkling line includes […]
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